Focus on Your Vision


As a business owner we know we have to have vision. We need to know where do we want to be in one year, where we want to be in 3 years, and in 5 years. As a business owner, as a human being, you need to provide for yourself, and you need to provide for your family. Your vision has to account for that.You must have a very strong vision and you have to be very clear on what it is. Vision is where you want to be. Let me ask you a very important question:

Where do you want your business to be on December 2nd, 2016?


It could be something like “I want to have X number of clients, I want to bring in $X in profit each month, I want to be paying myself this $X per month, I want to be only working 4 days a week. Whatever it may be, it’s where you want to be in one year.

Once you’re clear on your vision, use simple backwards planning to develop the plan that will get you there! If you want to have 25 clients one year from now, and you have 10 clients right now, that means you need to add 15 clients in the next year. If you break that up over a 12 month period, that means if you need to pick up one client per month for 12 months, which leaves you 3 short of your one-year goal. That means you need one additional client for three of those 12 months.

Your vision is your goal. Now you need to start planning. When you sit down and schedule out your day, week, or month, everything that you’re doing needs to support your vision.

Regardless of what your doing, working “in” the business: writing a training program, answering emails, whatever it may be, doing a coaching call, or working “on” your business: developing a marketing strategy, developing an eBook or writing a blog. The work you are doing needs to be working towards or in support of the vision.

If an athlete approached you and said “I want to do IRONMAN Arizona in 2016.” That’s a long-term goal. As a coach you have that nailed. That’s easy, you know what needs to be done to prepare for an IRONMAN. The real job for you as a coach is to develop short-term goals that support the long-term goal.

When it comes to business, we need to do the same thing. We need to have long-term goals and short-term goals. Your vision, one year from today is a goal, right? It’s a long-term goal. Your short-term goals need to support the long-term goals. The easiest thing to do is set quarterly goals, which are short-term. Every 3-months we need to set 1-3 big goals that build upon each other, that are going to move you as a business owner towards accomplishing your long-term goal, which is your vision of where you want to be in one year.

Focus on your vision, it needs to drive everything you’re doing!

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