Vision for 2016


As a business owner, you know that you need to have vision. You need to know, where you want to be in one year, where you want to be in 3 years, and where you want be in 5 years. You need to know this as a business owner and as a human being, as a person who needs to provide for yourself and for a family.Your vision has to account for that.

Where do you want to be on January 1st, 2017?


Maybe it’s something like “I want to have X number of clients, I want to bring in $X in net profit, I want to be paying myself this $X per month, $X per year.” Maybe it’s more like “I want to only be working 4 days a week, and still be making a lot of money.”

Let’s use this as an example, if you want to have 25 clients at the end of 2016, and you have 10 clients right now. That seems like a big hurdle if you only have 10 clients, and want to add 15 new ones by the end of the year.

This is NOT a huge hurdle; all you have to do is use simple backwards planning. That tells you that you need to add 15 clients over the next year. If you break that up over 12 months of period, that means that if you pick up one client per month for 12 months, that leaves you 3 short out of your goal.

So how do you get one additional client for 3 of those 12 months? That’s an easy problem to solve. That is how you take vision and start planning. That’s how you set a goal and develop a plan to support that.

Audible Banner

Knowing where you want to go and having a plan are the first two steps. From there, you need to sit down and look at your weekly schedule. Make sure that everything you’re doing is supporting your vision. Whether it’s working in the business (writing a training program, answering emails, or a coaching call) or whether it may be working on your business (developing a marketing strategy, developing a e-book, writing a blog), you need to be working towards or in support of the vision.

This is the time of year to block off some time, look at or update your vision and get to planning. It will pay off big time!!!


Have COURAGE, Dive In!


Making change is a tough thing for a lot of people, myself included. It's very easy to get comfortable with the your day-to-day routine and they way your doing things. The problem is, if you're not growing, you're dying.Is your business growing? Is it growing at a rate that is acceptable to you?

No? Then it's time to take a closer look at your marketing plan and strategy.

If something is not going correctly or not generating the results you're looking for, it's time to take a closer look and make some real changes.


Get in there, analyze the problem, create a solution and the follow through with it! A lot of success in business is generated from positive momentum. Making constructive and positive changes is a great way to generate positive and forward momentum.

Attack your challenges, don't avoid them!

If you would like an outside set of eyeballs to take a look at what you're doing, request a complimentary diagnostic business and coaching consultation with yours truly, where we can take a closer look at what you are doing and how to increase your productivity!

Take care,


Focus on Your Vision


As a business owner we know we have to have vision. We need to know where do we want to be in one year, where we want to be in 3 years, and in 5 years. As a business owner, as a human being, you need to provide for yourself, and you need to provide for your family. Your vision has to account for that.You must have a very strong vision and you have to be very clear on what it is. Vision is where you want to be. Let me ask you a very important question:

Where do you want your business to be on December 2nd, 2016?


It could be something like “I want to have X number of clients, I want to bring in $X in profit each month, I want to be paying myself this $X per month, I want to be only working 4 days a week. Whatever it may be, it’s where you want to be in one year.

Once you’re clear on your vision, use simple backwards planning to develop the plan that will get you there! If you want to have 25 clients one year from now, and you have 10 clients right now, that means you need to add 15 clients in the next year. If you break that up over a 12 month period, that means if you need to pick up one client per month for 12 months, which leaves you 3 short of your one-year goal. That means you need one additional client for three of those 12 months.

Your vision is your goal. Now you need to start planning. When you sit down and schedule out your day, week, or month, everything that you’re doing needs to support your vision.

Regardless of what your doing, working “in” the business: writing a training program, answering emails, whatever it may be, doing a coaching call, or working “on” your business: developing a marketing strategy, developing an eBook or writing a blog. The work you are doing needs to be working towards or in support of the vision.

If an athlete approached you and said “I want to do IRONMAN Arizona in 2016.” That’s a long-term goal. As a coach you have that nailed. That’s easy, you know what needs to be done to prepare for an IRONMAN. The real job for you as a coach is to develop short-term goals that support the long-term goal.

When it comes to business, we need to do the same thing. We need to have long-term goals and short-term goals. Your vision, one year from today is a goal, right? It’s a long-term goal. Your short-term goals need to support the long-term goals. The easiest thing to do is set quarterly goals, which are short-term. Every 3-months we need to set 1-3 big goals that build upon each other, that are going to move you as a business owner towards accomplishing your long-term goal, which is your vision of where you want to be in one year.

Focus on your vision, it needs to drive everything you’re doing!

Four Rhythm Killers to Avoid


Everyone wishes they can have more time in the day, to get just a little bit more done. Whether it be work, training, sleep, family time or anything else, everyone wants more time. The truth is, there is a finite amount of time in each day. Time management is a huge issue with entrepreneurs, especially for small business owners.

Here are four quick tips that will help you with your time management skills and get you on the right track. Setting a rhythm for you day is a huge key, once you get into your rhythm, that last thing you want is to be pulled away from it. I employ these four tips every day here at Endurance Sports University and we recommend them very strongly to the members of our Coaching Mentorship Program.

1. You Cannot Do Everything Yourself

Regardless of how hard you try, doing everything by yourself is a time sync that can destroy your productivity. The solution: know when to ask for help and know where to get help. There are quite a few online sites that allow you to hire someone online for a specific contract, to accomplish a specific task.

One site that I have used frequently is Upwork, which was formerly oDesk. It’s a great resource for entrepreneurs to hire someone for a relatively low price. Endurance Sports University has some big projects coming up, we’ll definitely be taking full advantage of Upwork.

2. Do NOT Say “Yes” to Everything

Saying ‘no’ is hard for most people. That’s kind of surprising right? Maybe not, it’s human nature to try to please people. As an entrepreneur and small business owner, you have to protect your time, it is the most valuable asset you have.

Unfortunately, that means that you will have to say “no” to people at times. Saying “no” eliminates the “quick 15 minute call” that someone wants; those suck up time and destroy any work rhythm that you have created. In terms of business, if there is a request for you time, you have to ask yourself this question:

“Is this in line with my 30-day, 60-day and 90-day goals that I created to support my vision as a business owner?”

If the answer is no, then don’t “squeeze” it in. You have to protect your time. If it’s important enough, the task can be scheduled in to your calendar tomorrow or next week when you have scheduled time to take phone calls.

3. Perfection DOES NOT Exist

That sucks right? But you already know this one. Lets say it together, out loud: “perfection does not exist!”

So what does this mean to you? Whether it’s a document you’re creating, an ad you want to generate, a blog post or market trends… there is never a “perfect” set of conditions.

Generate the product, analyze the markets, make a decision and then pull the trigger.

4. Life Distractions

These happen right? Your significant other wants to chat. Someone sends you a text. Facebook or Twitter? Email? All of these tend to be distractions, some of which are related to business and some are not.

Your goal is to minimize these distractions by blocking off time in your calendar to check email, to reply to text messages and other business functions that can knock you out of your rhythm.

You HAVE TO block off time each day that is distraction free! This is where you will accomplish the most work. Another solution: most phones these days have an airplane mode; put your phone into airplane mode, set a timer for the time period you do not want to be distracted.

I hope these tips will help make user of just a little more time throughout the day. When I first employed these tips here at Endurance Sports University, I magically found another 20-30 minutes of time to work each day!

All of our Coaching Mentorship Program members that have employed this also found the same: they had an additional 30 minutes of time to accomplish real work. Lets see what they do for you!

Clean Out the Swamp


The end of the week is finally here! For some, that means an easier day finishing up whatever remaining tasks require attention. For others, it’s a hectic day to cram in as many unfinished tasks as possible. Regardless of where your day fits into that, there is one simple task that can and should be accomplished at the end of each week: cleaning out the swamp.

In a now famous graduation speech at the University of Texas, former US Navy Admiral William McRaven gave graduates his list of 10 lessons learned as a Navy SEAL. The first lesson that he shared is quite simple:

“If you want to change the world, start off by making your bed.”

Navy SEAL Admiral William McRavenMcRaven went on to explain: “It was a simple task—mundane at best. But every morning we were required to make our bed to perfection. It seemed a little ridiculous at the time, particularly in light of the fact that we’re aspiring to be real warriors, tough battle hardened SEALs—but the wisdom of this simple act has been proven to me many times over.

If you make your bed every morning you will have accomplished the first task of the day. It will give you a small sense of pride and it will encourage you to do another task and another and another.

By the end of the day, that one task completed will have turned into many tasks completed. Making your bed will also reinforce the fact that little things in life matter.
If you can't do the little things right, you will never do the big things right.

And, if by chance you have a miserable day, you will come home to a bed that is made—that you made—and a made bed gives you encouragement that tomorrow will be better.”

So what does this have to do with cleaning out a swamp? Simple: at the end of each work week, we need to spend the 5-10 minutes to clean up and organize our desks and workspaces. These areas tend to turn into something resembling a swamp by the end of the week.

Take out the trash, put your pens and pencils back in the proper holder, consolidate and organize paperwork. Put books back on the book shelf, close down all of your computer programs and make the office perfectly ready for a new week.

It’s that simple. The simple task of organizing and cleaning up your desk and workspace does two things for you: first it is a symbolic and mental end to the work week, and secondly, sets you up for productivity at the start of the next week.

Give it a shot, see what it does for you.

Why is Riding on a Trainer Harder?

This time of year, a lot of athletes are indoors on bike trainers due to weather. One very common question I am asked is "why does it seem so much harder to ride on a trainer than ride outside? "The reason is simple: it is!Why is Rdiding on a Trainer Hard?From a physiology perspective, the trainer is more energetically demanding than the road.

The main reasons for this are as follows:

1. Rolling resistance is different
The flywheel will decelerate your bike a lot more quickly than the road. This requires constant pedaling, which requires constant pedaling, which is an increased level of muscle activation.

2. Reduced rate of convective cooling
On a trainer, the usual source of convective cooling is provided by a fan. When riding outside, the athlete is generating "wind" that is equal to their speed moving forward. This overall reduction in your ability to shed body heat (reduce core temperature) will increase the RPE of any session.

3. Lack of "moving" or "shifting" around on the bike
While riding outside, we are constantly shifting in position for various reason (comfort, change of intensity, terrain, traffic, etc...). When we are on the trainer, those small and often subtle shifts are not required, leaving "comfort" as the main reason to change body position. As discomfort in the seat area increases, so does RPE.

4. Lack of "moving" or "rocking" the bike
When we are outside, we move the bike underneath us. Not only in a forward fashion by pedaling, but from side-to-side. When we do this outside, it changes the recruitment pattern of the muscles being used, to include activating additional muscles that are not used while "sitting" on the trainer.

FTP Challenge: 5-week cycling program that will increase your FTP!

To Check or Not to Check Your Email First Thing in the Morning?


I read an interesting article from Business Insider titled “14 things successful people do before breakfast.” There are some great little tips in there, but there is one that I absolutely do not agree with: checking your email as one of the first things you do each morning. Here’s the quote from the article:

“While time-management gurus may suggest putting off email as long as possible, many successful people start the day with email. In fact, one recent survey found that the first thing most executives do in the morning is check their email.

They may quickly scan their inboxes for urgent messages that need an immediate response or craft a few important emails that they can better focus on while their minds are fresh.

For instance, Gretchen Rubin, author of “The Happiness Project,” wakes at 6 every morning before her family’s up at 7. She uses the time to clear her inbox, schedule the day, and read social media. Getting these tasks out of the way from the start helps her concentrate better when she moves on to more challenging projects, she told Vanderkam. “

If you are a wise entrepreneur, you know that your daily schedule is incredibly important. You have scheduled your days in advance, setting time aside for specific tasks that have to be performed and for project development. Your time is the most valuable commodity you have.

Checking your email first thing in the morning is one of the best ways to throw your entire schedule out of whack and really mess up your day.

Here’s why I am a NOT a proponent of checking your email first thing in the morning: 90+% of the emails you receive consist of someone wanting something from you. It really is that simple, the sender of the email wants something, whether it is time, money, your opinion, your approval, for you to do something for them, etc., they want your time.

Checking your email first thing in the morning lets the sender hijack your schedule. If there is a task that needs to be accomplished, you will be tempted to shift your focus from what you had planned in the morning to dealing with the task presented in the email. Even worse than a time sink, which you can get yourself out of if you can recognize that you fell into one, is what interruption can do to your mindset and mood.

What happens every time you get a less than pleasant email demanding some sort of action by you or your company? What happens to your mindset and mood? How does that affect your productivity for the rest of the morning?

“But what if there is a major problem” you ask? If the problem is big enough that you need to address it immediately… they will call you instead of or along with sending an email.

If you get up at 6:00 in the morning and start by checking your email, there is a very real possibility your morning will turn into your workday very, very quickly. Your plans to go to get out and exercise or to spend time with your kids before they go to school just got put on hold, by someone else, because you checked your email.

So what’s the solution? If you work for someone else and there is the potential that you will need to know what is in your inbox prior to getting to work, then wait to check your email until you are getting ready to leave for, or are on the way in to work. You could leave ten minutes earlier for work and check your emails in the parking lot before you go inside. Either way, you still own your morning.

If you work for yourself, simply schedule time into your day to check your email and to respond appropriately. Block off time during your workday to go through your unread messages and deliver an appropriate reply. Once the time is up, move on to your next scheduled task!

Remember: if there is a big enough issue, you will get a phone call. In the 10 years I have worked for myself, I have never, ever had an issue that came through only on email that absolutely critical.

Guard your schedule, guard your time… it’s the most valuable thing you have.

3 Swim Training Tips

Today, we have three pretty solid swim training tips for you to checkout! Hopefully they will provide some interesting things for you to think about when it comes to your swim training.



These swim tips were originally posted in the Tower 26 blog by swim coach Gerry Rodrigues. The full article can be found here:


Doing More Than the Bare Minimum?

JJ WattI saw an interesting interview a few weeks ago on Sportscenter with JJ Watt, a defensive end for the Houston Texans. I've typed up the most important part of the interview below, it lays out the roadmap to high performance. While he is a football player, playing a team sport, he was talking about himself as an athlete and trying to become the best athlete he/she possibly can. His words apply to anyone wants to be great at what they are doing, whether it be in sports, business or your personal life.

"The only way you're going to get better is if you put in the work. And if you do the bare minimum, you just go out the practice, you just do what you told to do and that's it, you're going to get bare minimum results. If you want to be great, you have to go above and beyond, and do whatever it takes to be great." - JJ Watt

In triathlon terms, this is referring to the "extra" work that must be put in to get the most out of your athletic ability. This doesn't necessarily mean adding additional workouts, it could, but that is not the main point of this post.

In triathlon and endurance sports, it also means doing the small things that your body needs to fully recover between sessions. Activities such as foam rolling, active stretching, supplemental strength exercises, proper nutrition and enough sleep are a few examples for the extra work that would account for extra work.

Do you make time in your busy schedule to get in the extra work or are you just doing the bare minimum?

Coach Ryan

Grand Opening!

As part of our grand opening celebration, we are giving away over $2600 in prizes! Prizes include gift cards that can be used to purchase products from Garmin, Powertap, CycleOps, Saris and more! To register, click here!

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